Hands up if you’re reading this article wearing cotton underwear from an undisclosed retail giant today. When you search the internet for lingerie, different sites try to convince you that wearing beautiful lingerie is life-changing; it makes you more confident, you feel more beautiful, and that makes you more successful.
According to reviews on NorskeAnmeldelser.no, it is true that those times when you put on well-thought-out lingerie, you feel more beautiful, and sexy, not necessarily successful, talent is not in underwear.
These are the top 10 newest and coolest lingerie brands available in Norway.
1. Orange lingerie
Orange lingerie is a real reference in the field of lingerie patterns. The brand was created in 2010 by Norma Loehr, who quit her job on Wall Street to create her custom lingerie brand! Norma also has a passion for teaching, and shares her in-depth knowledge of lingerie construction, through her book “Demystifying Bra Fitting and Construction” (a bestseller in her field) and the workshops she runs. This product can be purchased at several online stores including mymuse.
Madalynne is a lingerie brand created in 2016 by Maddie Flanigan. This American passionate about fashion and couture took care of the blog and Urban Outfitters. Until the famous ready-to-wear brand offered to transform her hobby into a collection of lingerie sold in some fifty brand boutiques. A few months later, Simplicity called on Maddie to create lingerie patterns in partnership with them. Since then, she continues to create new models of underwear and teaches in her studio in Philadelphia to transmit her passion for lingerie.
3. For Love & Lemons
For Love & Lemons was founded in 2011 by friends Laura Hall and Gillian Rose Kern in Los Angeles. Expect everything you expect from Los Angeles from this brand: youthful, confident, and more than feminine. As they say themselves: for the woman who loves adventure.
4. Gooseberry Intimates
The flagship store of this brand is in Bali, but they have their lingerie in Norway. Gooseberry is a comfortable and chic brand, with beautiful lace details. Also, take a look at the bathing suits of this brand.
5. Tisja Damen Lingerie
This Amsterdam lingerie label is easy to gain ground on the road. Tisja Damen gets all materials from Europe. The designs are for the real lingerie lover: outspoken but not misogynistic.
6. Beija London
Beija London came up with a whole new system for finding your ideal underwear; X, Y, and Z. The X stand for the tops without cups, Y for sizes B to D, and Z for sizes DD to G. The collection is modern, simplistic and stylish.
7. Love Stories
Underwear becomes outerwear, writes the Amsterdam label Love Stories about their collection and that’s it. This underwear is so playful it doesn’t matter when seen. Gladly even. It has been an editorial favorite of ELLE for some time now and the prediction is that this will remain so for some time to come.
Artistic yet practical underwear for the millennials, made of fine materials. Not too sexy, but very fashionable.
According to designer and founder Susan Beischel, underwear should be like a second skin; you shouldn’t feel it. The brand is based in New York but also ships to Norway.
10. Bluebella Lingerie
This brand is the oldest in the line. It was founded in 2005 by Emily Bendell who aimed to offer the best quality lingerie at an affordable price.
In conclusion, we know the struggle of looking for suitable lingerie. Often it is either too expensive, or too frumpy, or too old-fashioned. These brands are not. Far from it. These are the newest and coolest brands of the moment.